UDC:
338.2
DOI:
10.23968/1999-5571-2021-18-2-269-275
Pages:
269-275
Annotation:
This article defines the concept and importance of introducing organizational innovations for companies and substantiates the need to manage them. Organizational innovations ensure the survival of the organization on the market, they facilitate the longevity and success of the organization. The authors propose and argue the thesis: «Benchmarking is a tool for managing organizational innovations». It is through the exchange of experience and the study of methods of managerial activities, including the ones in the field of organizational innovations, that it is possible for a company to build an effective strategy of activity and achieve competitiveness.
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