Review article

The article deals with the problem of using the consolidation curve to forecast the development of the industry on the example of the Russian cement market. The history of the cement industry development is analyzed, the current market situation is described (consumption volumes, the main market players and their shares), the factors influencing the industry development are specified. Conclusions are drawn on the inapplicability of the concept of the classical S-shaped consolidation curve worked out by the Кerney company for industries that are highly dependent on the political environment and government regulation, as well as in a declining consumption environment.