Review article

The article is devoted to the study of the pressing issue of strategic management of competitive potential of the investment and construction organization (ICO). The authors consider the factors influencing development and functioning of ICO. Some competitive advantages of ICO are revealed, as well as the algorithm of these advantages` formation. The concept of the ICO competitive potential is formulated, including such aspects as management, marketing, resources, production, logistics, personnel, finance, and innovations. The main directions of the concept of the ICO competitive potential management are highlighted.